The Breakdown
For marketing agencies, visuals aren’t just part of the message—they are the message. Whether you’re designing banners, signage, posters, or experiential graphics, how your ideas appear in the real world can make or break a campaign. If you’re still outsourcing large format printing, you’re giving up control over quality, timing, and profitability. With Canon large format printers, your agency can bring production in-house, increase creative flexibility, and deliver print that truly reflects your brand—and your clients’.
Why Large Format Printing Matters for Marketers
In today’s saturated media landscape, physical marketing materials still stand out. From window clings and trade show graphics to street banners and store displays, large format visuals offer unmatched presence and impact.
For agencies, outsourcing these materials often leads to:
- Missed deadlines
- Limited revisions
- Higher production costs
- Inconsistent color output
- Loss of creative control
That’s where Canon’s large format lineup steps in. With the right printer in-house, you can prototype, print, and perfect your campaigns without depending on third parties.
Canon Large Format Printers: Designed for Creative Professionals
Canon offers several categories of large format printers. Each is engineered to support a different range of print needs—from flexible roll-fed media to rigid boards. Here’s what that means for your agency.
📌 Recommended Canon Devices for Marketing Agencies
🔹 Canon imagePROGRAF PRO Series
Best for: Design studios, agencies, and photography-driven marketing
Models to consider: PRO-4100, PRO-6100
- Up to 44″ or 60″ wide output
- 12-color LUCIA PRO pigment ink system for incredible color accuracy
- Ideal for high-end posters, banners, proofs, and fine art prints
- Built-in color calibration and borderless printing
Why agencies love it:
The PRO Series delivers gallery-quality visuals that reproduce brand colors with pinpoint precision. If your clients expect perfection, this printer delivers.
🔹 Canon Colorado Series (with UVgel technology)
Best for: High-volume, fast-turn signage and promotional graphics
Model to consider: Colorado 1650
- 64″ wide roll-to-roll
- UVgel inks: instant dry, scratch-resistant, and odor-free
- High speed + low ink consumption = production efficiency
- Compatible with a wide range of media including vinyl, film, canvas, and wallpapers
Why agencies love it:
It combines speed with versatility. The Colorado 1650 is perfect for trade show booths, event graphics, vehicle wraps, and short-run campaigns with tight turnarounds.
🔹 Canon Arizona Series (Flatbed printers)
Best for: Shops producing rigid signage, specialty media, and displays
Models to consider: Arizona 135 GT, Arizona 2380 XTF
- Flatbed printing on rigid substrates like foamboard, wood, acrylic, glass
- VariaDot imaging technology for sharp detail and smooth gradients
- Optional roll media kits for flexible jobs
- White ink and texture printing options for standout effects
Why agencies love it:
You can print directly onto nearly anything—ideal for indoor/outdoor signage, retail displays, layered graphics, and unique creative installations.
Real-World Applications for Marketing Firms
Whether you’re building campaigns from the ground up or executing a client’s creative vision, having a Canon large format printer onsite expands what you can offer—and how fast you can deliver it.
🖼️ Event and Trade Show Graphics
From step-and-repeat backdrops to retractable banners and booth wraps, you can create everything in-house with short lead times—even when clients change things last minute.
🏬 Retail and POP Displays
Design, test, and produce window clings, floor graphics, endcap signage, and limited-time promotional materials without waiting on an outside vendor.
🚀 Campaign Rollouts & Prototypes
Need to pitch a new concept fast? Print full-size mockups or color-accurate prototypes to wow your clients in meetings.
🎨 Custom Interior Branding
Wall murals, office decor, branded environments—Canon printers let you produce the large-scale, immersive visuals that today’s clients want.
📦 Short-Run Packaging and Product Mockups
With rigid and flexible media compatibility, you can print prototype packaging, signage, or shelf talkers without outsourcing or compromising quality.
Key Benefits of Bringing Canon Large Format In-House
✅ Faster Turnaround
Say goodbye to third-party delays. You control production speed and delivery.
✅ Lower Per-Job Costs
Eliminate markups and minimize waste. Canon’s UVgel and pigment inks offer high yield with lower costs per square foot.
✅ Better Color Consistency
With Canon’s advanced color management systems, you can ensure every job matches your client’s brand colors—on every substrate.
✅ More Creative Flexibility
Make real-time adjustments, experiment with substrates, and respond to client feedback instantly.
✅ New Revenue Streams
Offer additional services to clients like signage, trade show packages, and environmental branding—without having to partner with outside vendors.
Tips for Choosing the Right Canon Printer for Your Agency
Here are a few questions to ask yourself:
- What’s your typical output size? (36”, 44”, 64”?)
- Are you printing on rolls, rigid materials, or both?
- Do you need fast-dry, outdoor-durable prints?
- Is high color accuracy (e.g. for branding) critical?
- Do you want to offer unique textures or white ink printing?
- How much space do you have in your studio or office?
The team at Associated Business Technologies can help walk you through these questions and recommend the perfect setup based on your work volume, client base, and growth goals.
Why Partner with Associated Business Technologies?
When you’re investing in a large format printer, you’re not just buying a piece of hardware—you’re adding a production capability to your business. You need a partner who understands your goals, supports your team, and keeps your operation running smoothly.
With Associated Business Technologies, you get:
- 📍 Local expertise and support in the Salt Lake City area
- 🔧 Installation, training, and color calibration included
- 📦 Reliable supply of ink, media, and service for the life of your printer
- 💼 Real-world workflow advice tailored to marketing firms like yours
- 🚀 On-site demos and consultation to help you choose the right Canon model
Ready to Print Bigger, Bolder, and Better?
Whether you want to speed up production, cut costs, or impress your clients with next-level visuals, Canon’s large format lineup can transform your agency’s output—and Associated Business Technologies is here to help you make it happen.
📞 Call us at (801) 313-9100
📍 Serving Salt Lake City, Provo, Ogden, and the greater Wasatch Front
📅 Schedule a free consultation or Canon printer demo today
💬 Or visit abtyes.com/contact to get started
Let’s make your marketing work stand out—in every size.
